Grand fete marked the launch event of 'Aayirathil Oruvan' music composed by GV Prakash Kumar. Shankar launched the audio cds and cassettes which was received by Bhagyaraj. Selva Raghavan, Karthi, Andrea, Reema Sen, Sonia Agarwal and others were on stage. Celebrities Dhanush, Aishwarya, Parthiban, Arya, Lekha Washington, AR Murugadoss, Latha Rajinikanth, Jai, Mohan, Raja and others graced the event